Paliskates is rebuilding with the help of its community
In the wake of the devastating Palisades fire that destroyed iconic local skate shop Paliskates, global music superstar Avril Lavigne is stepping up to help the shop rise from the ashes. The two forces have teamed up for a limited edition sweatshirt release, with 100 percent of proceeds going directly to support the rebuilding and reopening of Paliskates.
Lavigne and Paliskates first teamed up earlier this year around the Grammy Awards when she made a surprise appearance in a special commercial for the skate shop that aired throughout the ceremony to promote local businesses affected by the devastating wildfires.
“Paliskates is more than a store—it’s a place where skaters and artists have called home for over 25 years,” states Lavigne. “After meeting Erica and hearing her story, I knew I wanted to continue our relationship further. It’s going to take years to rebuild the community that was lost, but I know the community is strong and with businesses like Paliskates leading the way it will come back stronger. Doing this merch drop is one piece of helping them regain what the fire took away.”
The exclusive merch drop, set to go live on Tuesday, May 6th at 8 am EST, features a custom-designed sweatshirt that blends Avril’s signature style with Paliskates’ gritty, skate-forward roots. Designed in collaboration with local artists and screen printed in Los Angeles, the sweatshirt is more than just gear—it’s a symbol of resilience, community, and the culture that Paliskates has nurtured for over a decade.
“The shop has become more than a retail space—it’s a second home for generations of skaters and surfers. What began as a hub for local kids has grown into a multi-generational community, with parents now bringing their own children to share in the vibe and values they grew up with. We are proud to support up-and-coming skaters, sponsor local events, and give young people a safe place to hang out and create,” Paliskates Owner and founder Erica Simpson shares.
Quantities of the sweatshirt are extremely limited, and fans are encouraged to act fast. Once they’re gone, they’re gone.
The sweatshirts will be available exclusively online starting Tuesday, May 6, 2025. Fans can also donate directly to the rebuilding efforts.
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