Swims joins the jewelry company as the first-ever Chief Love Officer
In a bold celebration of love, style, and self-expression, Kay Jewelers proudly announces its newest partnership with genre-blending artist and style icon Teddy Swims, who will serve as the brand’s inaugural Chief Love Officer.
Known for his powerhouse vocals, soulful songwriting, and fearless fashion, Swims brings his full heart and signature vibes to this role, helping Kay reimagine how love is expressed through music, style, and personal milestones. This announcement comes at a defining moment in Swims’ life, as he will celebrate his first Father’s Day in June and recently kicked off his biggest North American tour to date.
As Chief Love Officer, Swims will lead the charge in Kay’s mission to inspire everyone to “Love Louder” through bold self-expression, meaningful connection, and personal storytelling. He’s also infusing one of the most iconic jingles of all time with his fresh energy and unmistakable vocals. Teddy’s reimagined “Every Kiss Begins with Kay” jingle will connect Kay Jewelers to a new generation.
“I couldn’t be more proud to step into my new role as Chief Love Officer for Kay Jewelers. Kay’s been in the game for over one hundred years, helping people say ‘I love you’ without even saying a word. And now we’re teaming up!” Swims shares. “We’re working on my favorite jewelry pieces for every kind of love: Father’s Day, self-love days, and those random Tuesdays when you just want to make someone smile. This ain’t just a partnership. This is a love story. And we’re just getting started.”
Swims’ curated selections—including Father’s Day favorites and on-tour stage style—spotlight the power of jewelry to reflect confidence, character, and individuality.
In honor of his first Father’s Day, Swim selected a range of meaningful gifts that celebrated fatherhood in all its forms – from bold rings to everyday chains – designed to reflect the strength, love, and unique personal style of father figures everywhere.
Kay has teamed to sponsor Swims’ I’ve Tried Everything But Therapy Tour throughout the U.S. As Swims takes the stage, he’ll be styled in Kay jewelry, adding his signature edge and authenticity to every performance.
