The project features “Apt” and “Pink Pony Club”
The No. 1 music brand for kids has released their latest album, Kidz Bop 51. The album features some of today’s biggest hits, which the Kidz Bop Kids will be performing on stage during their Kidz Bop Live Certified Bop Tour, including “Apt,” “Pink Pony Club,” “Messy,” and more. To celebrate this release, Kidz Bop is returning to Roblox as part of the company’s continued partnership with Gamefam, the leading metaverse media company, following the success of a previous integration on Roblox earlier this year. Additionally, Kidz Bop has collaborated with YouTube’s No. 1 kids’ ensemble, Toys and Colors.
On Saturday, July 19th, Kidz Bop will launch its second Roblox activation with Gamefam, making a virtual tour stop inside Car Dealership Tycoon, one of Gamefam’s top-performing games on the platform. As part of the in-game activation, players will visit a branded Kidz Bop Live Tour bus in the City Center to kick off the exclusive Kidz Bop Race Event. The event will feature a custom race course filled with vibrant, music-inspired obstacles, all set to Kidz Bop tracks. Players will be challenged to a quest where they can collect musical notes around the game to earn a limited-edition Kidz Bop-themed car. The activation follows Kidz Bop’s Roblox debut in January 2025 with a Kidz Bop 50 album launch event, resulting in 16.8 million visits.
To further engage with Gen Alpha, Kidz Bop collaborated with Pocket Watch creator and YouTube’s No. 1 kids’ ensemble, Toys and Colors, which has amassed over 127 million subscribers and 128 billion lifetime views across their channels. The popular creators visited the Kidz Bop studio in Los Angeles, where the Kidz Bop Kids taught them signature dance moves to “Kidz Bop Shuffle,” and shared behind-the-scenes fun.
Promoting the new album all summer long, the Kidz Bop Live Certified Bop Tour has officially kicked off, in partnership with Live Nation. Join them for the ultimate pop concert experience for kids and their grown-ups. Sing and dance along to today’s biggest Bops live on the big stage, with eye-popping new stage design and interactive elements kids will love, and the return of the popular and hilarious “Daddy Dance Off.”
