Fans will have direct access to new digital couture and immersive experiences
Blueberry, the pioneering digital fashion house, announces the launch of The Blueberry Stage on Roblox as a new home for culture-defining fashion and music moments in the metaverse. The stage will debut with Blueberry’s latest collection this week, and will feature a live show starring global K-pop phenomenon, Aespa, on September 12th, providing fans everywhere with direct access to new digital couture and unmissable, immersive experiences.
Bringing together MYs from every corner of the globe, The Blueberry Stage will create an open space for fans to chat, connect, and celebrate their love of music and style alongside their favorite group. The aespa experience will be open for two weeks, allowing players to grab a virtual front-row seat to see aespa in brand-new, custom Blueberry digital couture.
The Blueberry collection will feature four exclusive digital looks, inspired by aespa’s new mini-album “Rich Man,” each designed to reflect the group’s ongoing focus on their boundary-defying journey from real-life idols to avatars in a limitless virtual world. Aespa has a special surprise in store after the show. Fans can journey through a portal to the Blueberry-branded kiosk and immediately shop the Blueberry Aespa collection as well as an expansive new K-pop-inspired line. Additional colorways will launch on September 19th in the Blueberry store.
As a premier fashion brand on Roblox, Blueberry is creating a space for artists, fans, and fashion to integrate in new and immersive ways. This landmark collaboration is just the beginning for The Blueberry Stage, with more world-class artists and designer partnerships to follow, bringing the next era of music and fashion straight into the virtual world.
