Her ninth studio album arrives on October 24th
Global superstar Demi Lovato has announced her forthcoming ninth studio album, It’s Not That Deep, arriving October 24th via DLG Recordings/Island Records. Executive produced by Zhone (Kylie Minogue, Troye Sivan, Kesha), the 11-track album revisits the dance-pop sound laced throughout Demi’s previous hit records and brings a celebratory energy that’s about taking full control while letting inhibitions go. The album’s release is preceded by its sleek and sexy electro-pop lead single “Fast,” as well as the fierce and infectious anthemic pop banger “Here All Night,” released last week.
The title evokes a personal mantra for Lovato, as she returns to the carefree charm that once defined her earlier eras and finds the joy in life’s pleasures.
“This music is a perfect reflection of where I’m at today,” Lovato says. “I had such an incredible time making this album with Zhone, and it was such a freeing experience to let loose and have fun with it. With my past eras, I often wrote cathartic music about heavy topics that I needed to process. When I got back in the studio this time around, those songs just weren’t resonating anymore because I’m not in that place in life. I’m happy, I’m in love, and I just want to enjoy life and have fun. I realized it’s not that deep anymore, and that became the ethos for this album. It’s Not That Deep is meant for late nights and dancefloors, and I can’t wait for you all to dance with me.”
The album’s most recent single, “Here All Night,” solidifies the album as the dance-pop era of the year, pairing Lovato’s powerhouse vocals with pulsing production to create a euphoric anthem for nights that never end. To accompany the release, the former Disney starlet reunited with acclaimed director Hannah Lux Davis (“Cool for the Summer,” “Sorry Not Sorry”) to create a visually stunning video, which sees Demi pent up in her apartment as she finds the freedom to let loose.
