The 24/7 channel will launch 13 days before her new album
SiriusXM has announced that global superstar Taylor Swift will have her own limited-run exclusive SiriusXM channel – Taylor’s Channel 13 – starting Saturday, September 20th, 13 days ahead of her highly anticipated new album The Life of a Showgirl.
Taylor’s Channel 13 will air 24/7 across North America and will be a destination for fans to hear Swift’s music from her chart-topping 19-year career, spotlighting her highly anticipated new album, while showcasing every era of her music. Fans will hear highlights from her record-breaking four Grammy Album of the Year winners, along with The Eras Tour favorites, From the Vault tracks, live cuts, and fan-fueled moments – all amplifying Taylor’s shimmering career.
The 13th day of the channel, Friday, October 3rd, coincides with the release of Taylor Swift’s new album, and Taylor’s Channel 13 will play the full album beginning to end every other hour beginning at midnight ET on that same day.
Swifties will also share their personal and meaningful experiences about Taylor and her music on the channel, giving the community a new platform to celebrate their favorite artist and her music.
Taylor’s Channel 13 will be available to subscribers across North America in their cars on channel 13 and anywhere they go with the SiriusXM app from Saturday, September 20th through Sunday, October 19th.
SiriusXM is a longtime supporter and champion of Taylor Swift and her music. SiriusXM Hits 1 was the first pop station in North America to play Taylor Swift, dating back to June 7, 2007.
