The fragrances drop before Wicked: For Good opens in November
Ahead of the cinematic conclusion to last year’s global cultural sensation Wicked, Academy Award-nominated and Grammy-winning global sensation Ariana Grande unveils two limited-edition fragrances, Glinda Bubbly Pink and Elphaba Enchanted, on October 1st in partnership with Universal Pictures.
“Being part of Wicked is something I will cherish forever,” says Grande. “Stepping into Glinda’s shoes and being trusted to tell her story has been one of the most special and meaningful experiences I’ve ever had. Fragrance has always been such a personal way for me to connect with people because of the way it’s able to capture a feeling, a memory, a moment. I even used fragrances on set to help differentiate between when she is younger and older as well. I wanted to find a way to pay tribute this chapter and honor these amazing, once-in-a-lifetime characters and really capture what they represent through fragrance – the light, the complexity, the beauty of both Glinda and Elphaba. This launch is both a personal tribute to an experience that has meant everything to me and an invitation to celebrate the magic and strength of these characters.”
The dual fragrance launch highlights the spirit of Wicked‘s two iconic leads, presenting two distinct olfactive signatures that reflect the timeless story of friendship, destiny, and identity. Together, Glinda Bubbly Pink and Elphaba Enchanted embody the balance of light and shadow and embrace the duality each character finds within themselves.
Glinda Bubbly Pink is a magical and effervescent blend of juicy Nectarine, Pink Sparkle Apple, and Charming Princess Tulips that will leave you feeling like you’re floating through the air. True to Glinda’s character, this beautiful fragrance remains grounded with notes of Sandalwood and Sugared musk.
Elphaba Enchanted is a striking and enchanting counterpoint that’s complex, layered, and surprisingly addictive. With notes of Green Glow Apple, Midnight Black Plum, and Moon Flower, the fragrance is wrapped with smoldering Oudwood, Oak Moss, and Vanilla Elixir as a tribute to the forest where Elphaba’s most pivotal moments take place.
Both sculptural in form and cinematic in detail, the bottles are designed in the signature hues of the characters: the darlingest pink for Glinda Bubbly Pink and a mesmerizing shade of emerald for Elphaba Enchanted. Each fragrance is adorned with a distinctive cap inspired by the character’s iconic headpieces: Glinda’s faceted crown that radiates light from every angle, and Elphaba’s sleek, architectural hat silhouette. Together, they capture the essence and epic contrast at the heart of Wicked: For Good.
Wicked: For Good opens in theaters on November 21st via Universal Pictures. Republic Records and Verve Records will release the Wicked: For Good – The Soundtrack on the same day. The soundtrack includes music and lyrics by legendary Grammy and Oscar-winning composer and lyricist Stephen Schwartz, and includes two new original songs featured in the film: “No Place Like Home” performed by triple Academy Award nominee, Grammy-winning Cynthia Erivo as Elphaba, and “The Girl In The Bubble” performed by Grande as Glinda. In addition, the song “The Wicked Witch of the East” will be featured on the soundtrack, previously not included in the Broadway Cast Recordings.
