The brand has been on the market for eight months
In only eight months since its launch, Willie’s Remedy+ has taken over the THC drinks category with unprecedented growth, selling more than 250,000 bottles, and on a run rate to do more than $60 million in its first year. Willie’s Remedy+ is the No. 1 THC beverage online and is quickly replicating that success in retail.
Imagine a world of peace and calm…where hangovers are a distant memory and every sip invites clarity, balance, and connection. This is the vision behind Willie’s Remedy+, a line of THC-infused social tonics inspired by the legendary Willie Nelson. Crafted to honor Nelson’s lifelong journey with cannabis, his drinks represent more than just a new way to unwind—they are a testament to Nelson’s way of living.
Nelson’s story is as bold and inspiring as his music. After struggling with cigarettes and alcohol in his early years, a pivotal moment in Nashville set him on a new path. When his house burned down, the only thing that survived was his beloved guitar, Trigger, and a pound of weed. For Nelson, it was a sign to leave behind the booze and tobacco and embrace the plant that would not only change his life but inspire generations. That philosophy lives in every bottle of Willie’s Remedy+ – a celebration of harmony, balance, and living authentically.
Willie’s Remedy+ beverages are carefully crafted with a unique blend of natural, USA-grown hemp-derived THC, CBD, CBG, and L-theanine, designed to elevate the moment without the weight of alcohol. Fast-acting (~15-30 minutes) and short-lasting (~1–1.5 hours), Willie’s Remedy+ is not that feared edible you ate too much of in college. Whether you’re looking for a euphoric social tonic, a relaxing moment at home, or a calming daily plant-powered ritual, Willie’s Remedy+ offers a safe and customizable way to enjoy cannabis. Perfect for first-timers, canna-curious adventurers, or seasoned cannabis enthusiasts, our drinks let you craft your journey one sip at a time.
Giving Back to US Farmers through Willie Nelson’s Farm Aid Foundation, starting with a $40,000 donation pledge match campaign launching on Giving Tuesday, December 2nd.
“The biggest killer on the planet is stress and I still think the best medicine is and always has been cannabis. I gave up drinking alcohol and smoking tobacco a long, long time ago and switched to pot,” Nelson shares. “I think marijuana should be recognized for what it is, as a remedy – an herb that grows in the ground. If you need it, use it. More and more people are finding out the benefits, and the more they delve into it and research it, the more they realize, ‘Hey, wait a minute, we should give this another look.’ I’m excited to share my remedy with the world!”
Willie Nelson speaks out in support of responsible hemp regulations and opposes a federal hemp ban from Congress.
“It’s time to stop the foolishness and pass sensible law. So I’m asking Congress to reject any effort to recriminalize hemp. Banning hemp won’t solve problems, smart regulation will,” Nelson adds.
The brand is poised for a national retail launch in early 2026, leveraging the JuneShine Brand’s national wholesaler distribution network. Willie’s Remedy+ has had a successful retail test launch in a limited footprint with Total Wine, already establishing itself as a top THC-infused spirit brand in Total Wine, and is gearing up for a national rollout with a full ten SKU portfolio across 750 ml THC-infused spirits, 12 oz THC THC-infused seltzers, and 2 oz THC-infused shots.
