The nationally televised performance will launch The Salvation Army’s 135th Red Kettle Campaign
Nine-time diamond-certified global superstar Post Malone will perform this year’s Red Kettle Kickoff Halftime Show during the Dallas Cowboys Thanksgiving Day game against the Kansas City Chiefs. Airing on CBS at 3:30 pm CST on November 27th, the live performance marks the official launch of The Salvation Army’s Red Kettle Campaign and puts a national spotlight on the urgent needs of millions during the holiday season and all year long.
Now in its 29th year, the Red Kettle Kickoff is a Texas-sized Cowboys tradition for one of the largest, longest-running annual fundraisers of its kind. The iconic halftime show issues a rallying cry to donate to The Salvation Army’s work in communities nationwide.
With his Texas roots, the halftime show is more than a performance for Malone. When he was young, Malone’s family moved to the Dallas-Fort Worth metroplex after his father, Rich Post, took a job with the Dallas Cowboys as the assistant director of food and beverage at AT&T Stadium and remained close with the Gene and Jerry Jones family and the Cowboys organization.
“I’m from Texas. I grew up a Cowboys fan and have been watching this halftime show for years,” Malone says. “It’s a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people.”
“The Red Kettle Campaign is more than a tradition — it’s a lifeline,” adds Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys and former national advisory board chairman for The Salvation Army. “Every ring of a bell is a reminder that small acts of generosity can spark real joy. We’re proud to stand with The Salvation Army once again and are so excited for our biggest fan, Post Malone, to share his immense talent and energy with fans nationwide.”
As the nation’s largest private provider of social services, The Salvation Army operates more than 7,400 centers across the country, uniquely positioning the organization to address local needs with programs tailored to each community. Relying on the generosity of public support, The Salvation Army provides food, housing, and a range of other services year-round to nearly 28 million people.
This year, the need is great. Both traditionally vulnerable populations and those facing new and unexpected hardships are especially impacted as economic uncertainty continues. Every donation stays in the community in which it’s given to provide help and hope for those in need. Donations of every amount contribute to creating a powerful and lasting impact.
Thursday November 27th 💙 @DallasCowboys Thanksgiving Halftime Show at @ATTStadium for The Salvation Army’s #RedKettleKickoff !!! 🍻 pic.twitter.com/gHTKhCCBDR
— Post Malone (@PostMalone) November 16, 2025
