Combined global streams of viral hit surpasses 8.4 billion
Capitol Records has signed chart-topping DJ/producer Acraze in partnership with Thrive Music, the acclaimed independent label founded by Ricardo Vinas. The move follows the release of Acraze’s global smash “Do It To It” through Thrive’s deal with Capitol Music Group’s Virgin Music label. “Do It To It” (ft. Cherish) has amassed over 8.4 billion combined global streams since its release last August.
“It’s always been a dream of mine to have a team that has believed in me from the start,” shares Acraze. “I’m glad I get to work with Capitol and Thrive to make my vision come to life. Having two powerhouse labels by my side is so motivating, can’t wait to show you guys what’s in store.”
Tiësto, Subtronics, Andrew Rayel, Sub Focus and Rated R are featured on “Do It To It” (Remixes), recently released by Thrive Music. Acraze recalls seeing a friend showing off her new car in an Instagram clip, soundtracked by R&B girl group Cherish’s original 2006 version of “Do It To It.” His phone went glitchy and the resulting skips gave him the vision for his reimagined version of the song.
Acraze gave “Do It To It” its live debut at a New Year’s show with Tchami – and woke up the next morning to over 500 DMs about the track. Soon he’d gained the support of such artists as Tiësto, DIPLO, DJ Snake, The Chainsmokers, Steve Aoki, Chris Lake, Zedd, Martin Garrix and others.
After its official release in August 2021, “Do It To It” (ft. Cherish) appeared on numerous playlists. The track took the No. 1 spot on the US Dance Radio chart and No. 16 at U.S. Top 40 Radio, Shazam’s Global Dance tally and the UK’s Official Dance Singles Chart Top 40. Simultaneously, the track went viral on TikTok, with more than 3.3 million videos created using the official sound by users on the platform. Winner of the 2022 iHeartRadio Music Award for Dance Song of the Year, “Do It To It” has been tapped by Pepsi Wild Cherry for a major ad campaign.
Acraze will be touring North America and Europe this summer, playing a mixture of clubs and festivals, including Beyond Wonderland at the Gorge in Washington state and Tomorrowland 2022 in Belgium. Acraze will be playing for a crowd of 80,000 when he joins DJ Snake on June 11th at Parc Des Princes soccer stadium in Paris.
