Multi-year partnership leverages innovative NFT technology for festival experiences
Autograph, the Web3 brand pioneering a new era of digital experiences cofounded by Tom Brady, has announced a deal with AEG Presents, a leader in live entertainment and events. The multi-year partnership launches Autograph’s live entertainment vertical in NFT collectibles + iconic experiences and will officially kick off on March 25th at BUKU Music + Art Project, New Orleans’ premier two-day music and art festival.
The Autograph live experience at BUKU will include a graffiti artist auction featuring eight artists’ works as NFTs sold on OpenSea Marketplace. Attendees will also be able to create their own festival poster minted as an NFT onsite and will redeem commemorative NFTs after the event that will unlock exclusive utility for the 2023 festival. Following BUKU, Autograph will unveil NFT collections and commemorative NFTs as well as produce exclusive onsite activations at Electric Forest, Hangout Music Festival, Firefly, Day N Vegas, and Forest Hills Stadium.
“Festival culture creates an opportunity to build and curate communities at scale through Web 3 technology; our goal is to create an experience that lives digitally and physically to enhance the festival attendees’ overall experience, ” states Dillon Rosenblatt, CEO of Autograph. “We are thrilled to kick-off our partnership with AEG Presents through an interactive experience at BUKU defined by celebrating the connection between art and technology.”
“This partnership offers our festival-goers a new, innovative format to commemorate their experiences and create unique and custom NFT collections,” shares Andrew Klein, Managing Director, AEG Global Partnerships. “There’s such excitement around BUKU’s return, and Autograph will help amplify that special feeling of the festival to a broader community and also drive deeper engagement with the audience. We’re very excited about this launch.”
Autograph is an NFT platform that brings together the most iconic brands and legendary names in sports, entertainment and culture to create unique digital collections and experiences for users around the world. Cofounded by Tom Brady and headquartered in Los Angeles, Autograph is ushering in a new era of collecting through a streamlined and inclusive process, authentic and creative products, and exclusive partnerships.
