The brand launches on July 17th
The late rapper XXXTentacion’s creative vision continues to resonate, as it was announced that the long-awaited Bad Vibes Forever clothing brand will officially launch on July 17th. First envisioned by the multi-nominated Billboard Music Award and AMA winning artist as a raw expression of individuality, emotional truth, and self-empowerment, the brand has evolved into a powerful symbol of his legacy. The exciting new brand, named after his fourth and final studio album and hit single, will be dropping new items that incorporate some of X’s original designs from the beginning of his career. The launch marks a milestone moment for fans and supporters who have championed X’s vision since its inception, now fully realized through designs that echo his spirit, voice, and message. The news was announced earlier via XXXTentacion’s Instagram Story.
The announcement arrives alongside “The Way,” a stunning posthumous collaboration with Juice Wrld featured on Legends Never Die (5-Year Anniversary Edition), an expanded reissue of Juice’s chart-topping third album, out now via Grade A Productions and Interscope Records. The deluxe release includes never-before-heard material, with “The Way” standing out as a poignant union of two groundbreaking voices lost too soon. X opens the track with a soft, searching refrain over acoustic guitar, while Juice responds with cosmic vulnerability.
The song’s video — directed by Steve Cannon and animated by KDC Visions — takes place in the cosmos, portraying X and Juice reuniting in a boundless afterlife, helping each other find peace. It’s a transcendent visual and sonic experience that bridges legacy, healing, and artistic immortality.
A portion of proceeds from the Bad Vibes Forever clothing brand will support the Lumule Foundation, which provides critical aid to children and families in Northern Uganda still recovering from the devastating effects of civil war. This initiative is made possible through the Xxxtentacion Foundation — an official 501(c)(3) nonprofit organization — which serves as an umbrella supporting the Lumule Foundation and other charitable efforts aligned with its mission. Through this partnership, Bad Vibes Forever is proud to give back to a community that continues to rebuild from years of trauma and hardship. Support will help fund essential resources, including food, education, healthcare, and vocational training, offering hope and opportunity to a village deeply impacted by conflict.
