The brand teams with Spotify for new version of show
Dick Clark Productions and Billboard have revealed plans for a reimagined 2023 Billboard Music Awards (BBMAs) and first-of-its-kind collaboration with Spotify “Fans First” to bring fans up close and personal with their favorite artists. The BBMAs will deliver a fresh award show concept that will entertain fans with hours of music and exclusive content, including winner celebrations, behind-the-scenes moments, and performances created by the world’s biggest chart-topping artists.
The BBMAs will roll out performances and awards across BBMAs and Billboard social channels, as well as via BBMAs.watch on Sunday, November 19th. Performances and award celebrations will take place in global locations, in the midst of sold-out tours, and in custom venues – all with bespoke BBMAs creative.
In addition, the BBMAs and Spotify have teamed up to identify fans who have consumed the most hours of music over the past year and helped drive their favorite artists to the top spots on the Billboard charts. These fans will receive a “golden ticket” granting them access to attend a once-in-a-lifetime performance curated by their favorite artists, expressly for the 2023 Billboard Music Awards. Fans First is Spotify’s program that offers exclusive rewards and privileges like one-of-a-kind concerts; personal artist experiences; merch drops; and first-in-line presales to an artist’s most devoted Spotify listeners.
“We’ve heard the fans loud and clear, and we’re excited to meet them where they are, and everywhere they want to consume music and content,” states Maddy Mesevage, SVP, Marketing. “This year’s show is an epic celebration of the fans who propelled their favorite artists to the top of the Billboard charts. To thank them, we are thrilled to work with Spotify and the artists themselves to offer their most loyal fans an experience they’ll never forget.”
For nearly 30 years, the Billboard Music Awards has showcased spectacular performances, unexpected collaborations, and buzzworthy pop culture moments. Unique among music award shows, winners are determined by year-end performance metrics on the Billboard charts, the music industry’s ultimate authority and data-driven measure of success. The eligibility dates for this year’s awards are aligned with Billboard’s Year-End Charts tracking period, which measures music consumption from the charts dated November 19, 2022, through October 21, 2023.
Finalists and performers will be revealed in the coming weeks.
