Black Eyed Peas unveil ‘Simply the Best’

Group announces new album

Lifting off to another stratosphere, multi-platinum and 6x Grammy Award-winning, genre-bending pioneers Black Eyed Peas unveil an anthemic new single and music video entitled “Simply the Best” with Brazilian global pop superstar Anitta & El Alfa. Most importantly, it heralds the arrival of their anxiously awaited ninth full-length album, Elevation, on November 11th.

Right out of the gate, the track rides luminous dance floor-ready keys towards a chantable chorus, “No it don’t get better than, better than this.” Black Eyed Peas, Anitta, and El Alfa trade verses back and forth, unlocking undeniable and unbreakable chemistry. At the same time, Anitta infuses the track with Brazilian swagger, El Alfa turns up with Dominican Republic flavor, and Black Eyed Peas exude laidback Los Angeles confidence in between these global rhythms. Shot in Los Angeles, the visual continues a tradition of larger-than-life videos for the group as well. Once again, they pull out all the stops.

Elevation finds Black Eyed Peas expanding the collective musical consciousness and pushing boundaries yet again like only they can. Of course, they bring a few friends along for this rollercoaster ride. The group link up with Daddy Yankee on the Reggaeton banger “Bailar Contigo,” while Nicky Jam ignites the funkified “Get Down” with fresh fire. Then, there’s “Filipina Queen” where they team up with Bella Poarch for the first time on and deliver an inimitable and irresistible bop. Nicole Scherzinger lends her powerhouse pipes to “No One Loves Me,” and Black Eyed Peas and Ozuna close out the album together on the universally-resounding “L.O.V.E.”

They initially teased Elevation with the international smash “Don’t You Worry” with Shakira & David Guetta. It has already gathered more than 100 million Spotify streams and 107 million YouTube views on the music video. Meanwhile, it catapulted into the Top 40 at AC, in the Top 30 of the iTunes Top Pop Songs Chart, and Top 50 of the Shazam US Top 200.

Buddy Iahn
Buddy Iahn