“Highway to the Heartland” line draws inspiration from the Midwest
Lands’ End, a classic American lifestyle brand, and Blake Shelton have announced the first spring Blake Shelton x Lands’ End collection. The collaboration offers clothing and accessories for the whole family, created with lightweight fabrics and a fresh design palette for the new season.
The duo’s spring line celebrates America’s Heartland through prints and patterns inspired by Lands’ End’s Wisconsin roots and Shelton’s native Oklahoma. New offerings for the season include swimwear, products made with CoolMax technology and garment-dyed knitwear.
“My new collection with Lands’ End is about clothes that feel like they were made just for you,” Shelton shares. “It’s the feeling, the fit, and the confidence you feel whether it’s working, lounging, or just living life. After all, the only way to know if something’s right is to see for yourself because when you know, you know.”
Bestselling products from the fall collection will return as well, including flannels, denim, and a classic six-string guitar plaid. All styles in the collection are offered in extended sizing.
Through September 1st, Lands’ End will donate a portion of each purchase from the Blake Shelton x Lands’ End collection to Habitat for Humanity, a global housing organization that partners with people in communities in the US and around the world to build or improve a place they can call home.
