Rapper is featured in celebration of hip hop’s 50th anniversary
Brooklyn Brewery unveils a limited edition Brooklyn Lager featuring Notorious B.I.G. in homage to his vibrant legacy and in celebration of hip hop’s 50th anniversary.
This limited release of Brooklyn Lager – which is celebrating its 35th anniversary this year – delivers the same bold taste that has made it a favorite for three decades, but for a limited time will feature an iconic image of Brooklyn’s favorite son, capturing his larger-than-life persona and serving as a testament to his creative legacy and profound impact on the hip hop community, as well as in fashion, style, photography, and more. The limited edition artwork will be available across all packs and sizes, starting in August, while supplies last.
When Brooklyn Lager first launched, it revolutionized the beer scene with its award-winning taste, delivering a rich and flavorful profile. With bold grapefruit and smooth, toasty caramel notes, this iconic lager quickly became a symbol of quality and craftsmanship. Emerging from Brooklyn in the ‘90s, both achieved local acclaim before attaining global status. This pairing brings together his timeless artistry with the bold iconicity of the classic beer; a celebration of innovation and artistry in both music and brewing, honoring hip hop’s 50th anniversary.
Coinciding with the release, a special capsule collection of limited edition apparel and accessories will be on sale on August 4th, online and in the Brooklyn Brewery Tasting Room.
In conjunction with the release of the limited edition Brooklyn Lager, Brooklyn Brewery has teamed up with Wax Poetics – the acclaimed music journal, who has long been recognized for their deep appreciation of music, culture, and art – for a three-part series to celebrate Notorious B.I.G.’s enduring cultural legacy.
Guests can RSVP for free in advance of each event at WaxPoetics.com/BIG starting Wednesday, August 2nd. Entry will be granted on a first come, first served basis, dependent on capacity. Brooklyn Brewery will be supplying delicious beers and surprise giveaways at each event as well.
Taking place across three nights in August and September, the events will include live performances by Masta Ace, Easy Mo Bee, Mike and DJ sets by Niara Sterling, Monk-One, and more. On August 31st, the Museum of Contemporary African Diasporan Arts (MoCADA) will host a photo exhibition exploring Biggie’s personas and their wider influence on hip hop.
