The song appears on his debut solo album

Global popstar Jung Kook of BTS revealed the music video for “Hate You,” a pop ballad featured in his critically acclaimed first solo album Golden.

The music video opens with a somber tone as Jung Kook sits by himself on a bed singing in a lonely and solemn manner. He calmly recites lyrics, avoiding eye contact. Later, an animated sequence tells a story of animosity turning into sincere love. The video eventually shows his fixed gaze as if expressing his genuineness, contradicting the song’s lyrical theme. Audiences are taken on a transformative journey alongside the artist as the video unfolds, shifting from a melancholic black-and-white ambiance to a burst of colors with vibrant hues breathing life into the visuals.

The music video showcases Jung Kook’s unparalleled ability to convey raw emotion through both music and visuals. The poignant lyrics, complemented by the evocative cinematography, forge a powerful synergy that connects with audiences on an emotional level.

”Hate You” is a pop ballad track that evokes a deep surge of emotions with a simple blend of lo-fi piano and Jung Kook’s vocals. It portrays the heartbreaking moment of forcing oneself to hate one’s innocent beloved as the love one feels is too much to bear. Kook wrote the song with pop star Shawn Mendes.

The track is set to mark another significant stride in Jung Kook’s upward trajectory as a global popstar, aligning with a series of remarkable milestones that followed the release of Golden. The tracks from the album, which have garnered attention from music aficionados globally, include “Seven” featuring Latto, “3D” featuring Jack Harlow, and “Standing Next to You.”