The group partners with UNICEF’s #OnMyMind initiative
K-pop icons BTS renew their groundbreaking Love Myself campaign with the launch of UNICEF’S #OnMyMind initiative to improve children’s and youth’s mental health worldwide. To celebrate the renewal of the campaign, BTS released #OnMyMind Initiative Launch video reflecting the core aim of the initiative to create supportive environments for mental health.
The goal of the #OnMyMind initiative is to support the mental health of children, young people and families, and to advocate for the right of every child and young person to grow up in a safe and inclusive environment, protected from neglect, abuse, and poor mental health.
As a part of the #OnMyMind initiative, BTS, BigHit Music, and UNICEF celebrate the launch of the Today’s Heart Relay event. This event offers participants the chance to express themselves through electronic postcards via the official website of the Korean Committee for UNICEF. The event is designed to encourage self-expression while fostering a sense of community.
Since 2017, BTS and BigHit Music have partnered with UNICEF in an anti-violence campaign called Love Myself to deliver the message “Love yourself and make a better world with that love.” The groundbreaking success of the Love Myself campaign reached people gobally with positive messages of self-love. As of March 2024, BTS and their fandom worldwide have contributed more than 8.9 billion KRW (over $6.6 million) through the Love Myself campaign, including profits from Love Myself merchandise and album sales.
