The clip comes in collaboration with the French luxury brand Cartier
V of 21st century pop icons BTS has unveiled a live performance video in collaboration with French luxury brand Cartier for his new digital single “Fri(end)s” released on March 15th via BigHit Music.
Since becoming a brand ambassador for Cartier in July 2023, V has represented the brand in various capacities. In light of the release of his new single, the soulful vocalist partnered with the luxury house once again for a live performance video that captures his mesmerizing visuals and aura as a fashion muse.
Released on W Korea Magazine’s official website and social media channels, the video begins with a close-up of V standing in the middle of Cartier Maison Cheongdam ‘La Résidence,’ adorned with a luxurious tapestry that perfectly complements his sophisticated aesthetic. His sleek attire, which still exudes warmth with its rich brown and burgundy tones, is accessorized with gold Cartier jewelry and a watch to accentuate V’s dreamy visuals.
V’s smooth vocals fill the room, which seamlessly traverses between low and high ranges. Through nuanced facial expressions that reflect his unwavering focus, intensifying in tandem with the song’s melody, V confidently showcases his magnetic presence as a solo artist with his distinctive sound.
“Fri(end)s” is a pop-soul R&B genre-based track that embodies the forthright sincerity and sweetness of a springtime confession to take a longstanding friendship to the next level. Through the new single, arriving six months after the release of his first solo album Layover, V is garnering massive global attention once more with music and visual content that highlight his unique tastes and effortlessly cool charm.
V will deliver another captivating live performance of the new single with Cartier on March 19th.
