Singer will take to the Pepsi Stage live in Paris
UEFA and Pepsi have revealed that Camila Cabello will headline this year’s UEFA Champions League final Opening Ceremony presented by Pepsi. Now in its sixth year, the Opening Ceremony will see the “Bam Bam” hitmaker take center stage to kick off one of the world’s biggest sporting events and bring the energy and atmosphere of the UEFA Champions League final to millions of viewers tuning in around the world.
The five-minute performance is set to be a breath-taking carnival-themed celebration, brought to life through a stunning display of costumes, dancers and musicians, choreographed to deliver a high-energy spectacular to fans in the stadium, and at home, live from the Stade de France in Paris on Saturday, May 28th. The Opening Ceremony production will see her perform a medley of her chart-topping hits alongside new releases from the highly-acclaimed third studio album Familia.
“I’m so excited to be taking to the stage at UEFA Champions League final in Paris this month!” Cabello states. “I intend on putting on a really special show, bringing together the spirit of my Latin heritage and a feeling of togetherness for sports and music fans all over the world – I can’t wait!”
Pepsi has shared a short video via its YouTube channel offering a glimpse of what fans can expect in Paris. In the clip, Cabello is surrounded by a developing avenue of playful animations and floral patterns, which take inspiration from the iconic Oaxaca carnival in Mexico. The vibrant colors have purposefully been used to channel the feeling of togetherness and celebrate people of all walks of life coming together, showcasing how the power of music and sport can unite people all around the world.
Each year, the Opening Ceremony sees some of the hottest music artists in the world put on an electrifying, show-stopping performance that brings huge buzz to the UEFA Champions League final in true Pepsi style. The 2022 Opening Ceremony is no different and will be running across the international Pepsi trademark, which includes Pepsi, Pepsi Black / MAX and Diet Pepsi.
Cabello is also among several music and football talent who will be supporting #Football4Refugees, an appeal launched by UNHCR, the UN Refugee Agency, to unite the global football community to raise funds for displaced people around the world. Last week, Pepsi announced that it will be the first global brands to partner with UNHCR, and PepsiCo’s philanthropic arm, the PepsiCo Foundation, donated $1 million to #Football4Refugees bringing the company’s total humanitarian relief pledged to the global refugee crisis to nearly $15 million. Cabello will support the initiative by participating in the brand’s Pass It On social initiative, which will see the singer post a short clip across her social channels encouraging her online followers to donate to the cause.
This year’s UEFA Champions League final Opening Ceremony performance will air in over 200 countries and territories around the world, just minutes before the biggest game in European club football gets underway. Fans will be able to tune in to watch the show via their local broadcaster and through the official UEFA TikTok and YouTube channels.
