Walmart salutes service members & their families with Veterans Day event

Walmart is celebrating the military community with a star-studded concert for veterans and their families on Veteran’s Day on November 11th. The first Heroes & Headliners concert features musical acts Chris Stapleton, H.E.R. and Imagine Dragons with Rob Gronkowski and Camille Kostek serving as emcees. Customers will be able to stream the sold-out concert live on Walmart.com/Live, Facebook, X/Twitter and YouTube.

Held at Tampa’s MidFlorida Credit Union Amphitheater, Heroes & Headliners will also highlight donations of up to $4 million for veteran organizations from Walmart, its customers, and the Walmart Foundation.

“Walmart has a rich history of supporting the military, dating back to our first veteran associate, Sam Walton,” states Walmart President & CEO John Furner. “Like him, our American military community and their families have ensured the fabric of our freedom, and we’re forever grateful for their sacrifice and service.”

The company supports its military community through four pillars: employment, education, entrepreneurship and well-being. Since 2021, Walmart has engaged more than two million veterans and military spouses, hiring more than half a million military community members. And during the past decade, Walmart and the Walmart Foundation have invested more than $44 million, in helping those in the military community and their loved ones.

This year, Walmart, along with its customers, is expanding its appreciation of veterans coast-to-coast by donating up to $4 million cumulatively across multiple veteran-supporting organizations. Giving initiatives include Spark Good Veterans Round-Up, Wreaths Across America, Institute for Veterans and Military Families (IVMF), and Local Tampa Bay Veteran Service Organizations.