Can will be dedicated to Puerto Rico

As part of its global campaign “Believing is Magic” (“La Magia de Creer”, in Spanish) for the 2022 FIFA World Cup, Coca-Cola has joined forces with multi-award winning global Latin music icon Ozuna, to bring sport fans in Puerto Rico the experience of being able to connect even more to the action of the tournament, which this year takes place from November 20th to December 18th in Qatar.

Through the collaboration between Coca-Cola, FIFA’s official sponsor, and the Puerto Rican star, a special design dedicated to Puerto Rico is being added to a limited edition of collectible cans created with the flags of some of the countries participating in the tournament this year. Although Puerto Rico does not have a team in the tournament, the 2x Latin Grammy winner is representing the Island with his music thanks to “Arhbo,” a song in collaboration with Gims, which is part of the official soundtrack of the FIFA World Cup 2022. Hence the initiative to include a special design with the Puerto Rican flag and the popular bear, which has been Ozuna’s indistinguishable hallmark since his musical beginnings.

In total, this limited edition of Coca-Cola cans will include 14 designs that can be purchased in stores where the product is sold throughout the Island, from October 25th to December 18th.

“Connecting Puerto Ricans with the magic of the 2022 FIFA World Cup is part of our commitment to bring our communities closer to great events such as the most important soccer event in the world,” states Pablo Rodríguez, vice president and general manager of Coca-Cola Puerto Rico. “We are very excited about this collaboration with Ozuna, which not only consists of promotions designed for the enjoyment of soccer fans, but also to support the growth and interest in this sport on the Island.”

The program also includes store displays and a special promotion in order to bring the magic of the World Cup to Puerto Rican homes. This consists of a QR code on the Coca-Cola/Ozuna 12 oz and 10 oz can that must be scanned for a chance to win a home theater and enjoy the tournament in the comfort of home with friends and family.

The collaborative effort will feature a special video featuring Ozuna chasing his childhood dreams, inspired by the magic of Coca-Cola. The campaign will have advertising support in movie theaters, TV, outdoor billboards and social media.

“I feel very happy with this collaboration with Coca-Cola and to be able to contribute in some way to continue cultivating interest in the sport of soccer in Puerto Rico. Being part of the FIFA World Cup soundtrack is something very special for me. I never imagined that I could go so far with my music,” adds Ozuna.

Ozuna, in addition to standing out today as one of the most listened to Latin stars in the world, maintains a firm commitment to supporting programs that promote social, educational, and cultural development among children and youth. For this reason, and as part of the initiatives contemplated within the Coca-Cola “Believing is Magic” campaign in Puerto Rico, the artist and Coca-Cola will be making a donation of $50,000. Said contribution will be used exclusively to repair and fit out soccer fields in the Santurce sector, with the aim of motivating local leagues to continue promoting the development of the sport and to pursue soccer dreams.

“Believing is Magic,” an initiative with which Coca-Cola celebrates the most important soccer event in the world, is based on Coca-Cola’s global brand philosophy and the “Real Magic” platform, with the purpose of providing multiple opportunities for football fans, most of whom cannot travel to Qatar, to connect directly from their homes to the Tournament before, during and after the Cup, and experience the magic of believing.

The Coca-Cola Company has a long-standing relationship with FIFA dating back to 1974 and has been an official sponsor of the FIFA World Cup since 1978.