The event takes place in September in Pryor, Oklahoma

Danny Wimmer Presents is proud to announce the 2024 lineup for the fourth annual Born & Raised Festival happening September 13-15 in Pryor, Oklahoma. The lineup, programmed specifically For The Outlaw In All Of Us, features headliners Cody Johnson, Hank Williams Jr., and Koe Wetzel on the mainstage alongside the very best of left-of-center country artists and bands who comfortably walk the line between outlaw, Americana, Red Dirt, and folk genres.

Additional performers include Dwight Yoakam, Midland, The Red Clay Strays, Shane Smith & The Saints, Paul Cauthen, Treaty Oak Revival, The Cadillac Three, William Clark Green, Wade Bowen, Cody Canada & The Departed, Kolby Cooper, Jack Ingram, Colby Acuff, J.R. Carroll, Brent Cobb, The Band of Heathens, Stephen Wilson Jr., Ole 60, Pony Bradshaw, Tyler Halverson, Jamie Lin Wilson, The Wilder Blue, Maggie Antone, Reid Haughton, Clayton Mullen, Kin Faux, Django Walker, Zandi Holup, Harper O’Neill, Lance Roark, Josh Weathers, Jason Scott & The High Heat, and Blaine Bailey.

Three-day festival passes go on sale Friday, April 26th at 10 am CST with several tiers and offerings including a kick-off barbecue on Thursday, September 12th for weekend and camping pass holders, daily acoustic performances for VIP pass holders, and glamping options. Weekend passes start at $189.99 plus fees with a $10 down or 10% down (of total cart value) layaway option. Single-day passes will be released in the coming months. All weekend pass purchasers and campers are welcome to the Thursday Night Honky Tonk Kick-off party at no additional cost.

Secure early-bird pricing and pre-sale access by signing up for the Born & Raised newsletter right here before the public on-sale on April 26th.

College Town, a designated area within the Born & Raised campgrounds, was created specifically with college-going outlaws in mind. Students with a valid ID can purchase GA festival passes at a reduced rate, and secure their campsite in College Town to get rowdy amongst their peers. A leaderboard will be featured on the Born & Raised website to showcase which campuses are repping Born & Raised the hardest, with the strongest pulling campus winning a designated section for campers within College Town, plus special prizes.

In other exciting developments, Danny Wimmer Presents, the largest independent live event producer in the United States, has acquired Born & Raised and will continue to work with the original Born & Raised creators Pryor Creek Music Festivals, with many key stakeholders remaining involved in 2024 and beyond.