The new track is available now
Fresh off her Coachella debut, Coi Leray releases, “Can’t Come Back,” produced by TrueBeatzz and Melz of Ear Drummers, marking her second release with Island Records. The accompanying video was directed by the renowned Dragan Aric, also known as The 97, and creatively led by Alondra Costa with Johnathan Behr as the lead producer, serving as a high-octane homage to Janet Jackson’s iconic “The Pleasure Principle” video from the dance-heavy 80’era. Bringing Leray’s vision to life, the video showcases the essence of Jackson’s ambiguity and influence, achieved by incorporating similar set design, wardrobe, and artistic vision. Coi complements the video release with a series of movie-poster-esque stills, adding depth to the visual narrative.
Kicking off the year with two Grammy nominations, a new label, her debut at Coachella, a nomination for iHeartRadio’s 2024 Awards, and now a brand new track, 2024 is shaping up to be a massive year for Coi Leray.
This new era (which Leray refers to as her “grown & sexy era”) follows a successful 2023 for Coi with the release of her album, Coi, which debuted on the Billboard 200, and the chart-topping success of her RIAA-certified platinum and Grammy-nominated hit
“Players.” The track earned her first Billboard Hot 100 Top 10 with her highest charting single to date landing at No. 9 and dominated the radio with three consecutive weeks at No. 1 on a variety of charts.
She continued to make waves throughout the year with major festival performances such as Rolling Loud California, Austin City Limits, Summer Jam, and more as well as joining the lineup at Jay-Z’s Made In America and Kid Cudi’s Moon Man’s Landing. Leray also became the voice of the WNBA’s “More Than Game” campaign ahead of their 2023 season and continues to build her resume in the fashion space with her collaboration with Fendi by Marc Jacobs for their Summer Capsule collection. You can also hear Coi on the big screen, with her collaboration with Metro Boomin on their song “Self Love,” as part of the Spider-Man: Across the Spider-Verse soundtrack.
