Breakthrough digitally enhanced collectibles unlock exclusive VIP content for fans
The Horde can delve into the world of Deadmau5 like never before with the launch of his toy line with TOYMAK3RS, set to debut at Retro5pective — an homage to 25 years of his musical legacy. This ultra-limited, exclusive collectible keychain collection features six unique clip-on plush toys, each granting access to digital VIP experiences using cutting-edge technology that transcends traditional music memorabilia. The toys are available exclusively at Deadmau5 “retrospective” shows today (Tues, Apr 23rd) in Los Angeles, May 2-3 in New York City, and online while supplies last.
Infused with state-of-the-art Jellybean technology, each clip-on plush is equipped with a unique QR code that allows you to access a specific Deadmau5 VIP digital experience enabled by the Aptos blockchain. This digital integration grants fans unprecedented access to a curated selection of VIP content personally selected by Deadmau5. Collectors will enjoy an immersive experience that blends nostalgia with state-of-the-art technology.
Each fan-fueled collectible is encased in mystery blind box packaging, offering rare discoveries such as the beloved Professor Meowingtons. The collection was crafted by top-tier global art toy design studio TOYMAK3RS, renowned for its innovative collaborations with industry giants like Netflix and Adidas. This premier series marks a significant milestone in deadmau5’s illustrious career and offers fans an immersive experience brought to life with Jellybean powered by Aptos tech which unlocks unique digital fan experiences. Stay tuned for details on how to seize the opportunity for a personal meet & greet with Deadmau5, adding an extra layer of excitement to this highly anticipated release.
Experience the convergence of music and technology as Deadmau5 launches his Retro5pective Tour tonight at The Hollywood Bowl in Los Angeles. Concertgoers will be among the first to acquire these groundbreaking digitally enhanced collectibles.
Deadmau5 Limited Edition Clip-On Plush Season 1 lineup, includes six options, with certain designs being more rare than others.
