Dolly’s Tennessean Travel Stop is set to define Southern hospitality on the highway
In a move set to redefine the travel center experience across the Southeast and beyond, global superstar Dolly Parton is proud to announce a strategic partnership with the team behind the Tennessean Travel Stop, to rebrand and revitalize its flagship Cornersville, Tennessee location under a new name by early Summer 2026: Dolly’s Tennessean Travel Stop.
The collaboration unites the trusted Tennessean Travel Stop brand—known for quality service and regional roots—with the cultural reach and unmistakable Tennessee spirit of Dolly Parton. The first rebranded location will serve as both a proof of concept and a flagship for future sites planned under the Dolly’s Tennessean Travel Stops banner. Additional locations across Tennessee and beyond are set to be announced in 2026.
“I have spent the bulk of my life on the road, and more specifically on a bus,” states Dolly. “All the years spent visiting greasy spoon cafes, truck stops, and roadside pit stops have given me an understanding of what travelers desire on the road. Whether you are driving a truck, a bus, or a car, you want a place that feels like home and recharges you for the rest of your journey. I believe we will fill a void out there on the highways, all while bringing the heart and soul of Tennessee.”
While the partners are keeping specific design details under wraps until the official unveiling, the venture is already moving through the necessary permitting and partnership phases, setting the stage for expansion across key travel corridors in the coming years.
The flagship location, which will remain open under renovation, will introduce an evolved travel experience that integrates modern amenities, curated dining, and authentic regional retail with the approachable comfort travelers expect from both brands.
The partnership also signals a strategic investment in regional development, combining hospitality, retail, and entertainment elements to strengthen Tennessee’s tourism and infrastructure landscape.
