Eric Church, Hardy, Jelly Roll to headline 2024 Pepsi Rock the South

The event will take place in July in Alabama

The “Biggest Party in the South” is back for 2024 and bigger and better than ever. Pepsi Rock the South 2024 will continue to be a three-day festival from Thursday, July 18th through Saturday, July 20th with headliners Eric Church, Hardy, and Jelly Roll.

Additional performers include Oliver Anthony, Parker McCollum, Warren Zeiders, Big & Rich featuring Gretchen Wilson, Priscilla Block, Flatland Cavalry, and more.

“After being named the Alabama Tourism Department’s Event of the Year and building upon the success of 2023’s record-breaking numbers, we are prepared for 2024 to be the most exciting year yet,” states Nathan Baugh, Partner of Pepsi® Rock the South. “Our biggest focus is always producing an incredible attendee experience with first-class music with an emphasis on supporting our local community.”

As Rock the South continues to grow, organizers have increased the festival site by over 45%, invested in massive infrastructure improvements for Campers, and added ways to beat the heat with the Honky Tonk Hideaway, a large-scale air-conditioned Nashville Broadway Experience outfitted with an acoustic stage, line-dancing lessons, and more!

“Crafting the lineup for Pepsi Rock the South 2024 has been an incredible journey. We’ve listened to our fans and aimed for the stars,” adds Shane Quick, Partner of Pepsi Rock the South. “This year, we’ve brought together an amazing lineup of artists that truly reflects what our fans want to ensure they have an unforgettable three days. We have so many great things in store for Rock the South 2024.”

Tickets go on sale November 3rd at 10 am local time with pre-sale registration available now. The pre-sale starts Wednesday, November 1st at 10 am local time.

In addition to the music, the core of Rock the South began to give back to the local community. Pepsi Rock the South was founded in 2012 to celebrate the spirit of people helping people and continues to support charities that help people every day in local Alabama communities. To date, the event has raised more than $1,000,000 for area charities, Bethsadia Volunteer Fire Dept, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery and The Link of Cullman County.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: