The new channel combines iconic outdoor legacy with expanded content
Field & Stream, which was acquired by Eric Church and Morgan Wallen early last year, announces a landmark, strategic partnership with Outdoor America to launch Field & Stream TV. The deal rebrands Outdoor America’s free ad-supported streaming television (FAST) and broadcast platforms under one of America’s most trusted outdoor brands.
The collaboration unites Field & Stream’s 150-year heritage with Outdoor America’s rapidly growing television network to create the premier video destination for outdoor storytelling and lifestyle content.
The launch of Field & Stream TV marks the next phase of the outdoor brand’s growth in media—joining its print publication, website, social platforms, and podcasts with a 24/7 television network. Building on Outdoor America’s broad, national footprint, the rebranded channel will feature exclusive new content, original series, and special programming, offering sponsors the largest combined audience reach in outdoor media.
Positioned as the home of the Country Sports Lifestyle, Field & Stream TV will bridge the worlds of outdoor pursuits and authentic American culture. The channel will develop original programming in collaboration with leading outdoor storytellers, top sports producers, and music partners—including investors Morgan Wallen and Eric Church—to bring audiences stories that celebrate the connection between hunting, fishing, camping, and outdoor cooking.
Field & Stream will host an exclusive launch event for industry partners at the SHOT Show, unveiling Field & Stream TV’s flagship original programming and key production partners.
The country stars have revived the pre-eminent outdoor lifestyle brand that dates to 1871. Another key aspect was a music festival, but its future is unknown after being canceled for the second consecutive year.
