Tha Carter VI is less than 24 hours away from its debut, but “The Days” is here
ESPN has dropped its NBA Finals marketing and creative promotions and it features Grammy-winning rapper Lil Wayne’s new hit ‘The Days’ before his highly-anticipated album Tha Carter VI is out. The song will begin running across ESPN platforms now with extensions into broadcast beginning with Game 1 between the Oklahoma City Thunder and Indiana Pacers.
ESPN is the first brand to lean into Tha Carter VI, which officially drops Friday, June 6th.
“Basketball’s been in my blood since day one so to team up with ESPN less than 24 hours before the drop of Tha Carter VI for the NBA Finals is an incredible honor,” Wayne states. “My music and the NBA are vibin’ on the same frequency because it’s perfect timing for fans to hear Tha Carter VI on the game’s grandest stage.”
ESPN has been collaborating with Lil Wayne throughout the NBA Playoffs, using his songs “I Am Not a Human Being,” “Uproar,” and “Glory” remix during brand promotions.
“Lil Wayne brings the energy, edge, and emotion that define the NBA Finals,” shares Curtis Friends, Vice President of Sports Marketing at ESPN. “Integrating his music into our NBA Playoffs coverage has been a strategic brand flex – amplifying our storytelling and connecting with fans as we showcase today’s rising stars on the league’s biggest stage.”
The NBA Finals begin today (Thurs, June 5th), exclusively on ABC.
