Band preps North American tour

Heavy rockers In Flames have shared the live video for the new single “The Great Deceiver.” The clip follows the official video which was released earlier this month.

“We have been doing our own festival for a few years,” the band shares. “We take great pride in giving back to our amazing fans at these events by playing deep cuts, but also finding outside the box venues wether be a castle or a retired limestone quarry. We wanted commemorate this year’s event by having our good friend Patric Ullaeus document it. See you next year!”

In Flames will embark on a North American tour this September as it launches in Boston. Stops include New York City, Montreal, Chicago, Denver, Dallas and others before wrapping mid-October in Atlanta.

In Flames have also teamed with Heartbeat Hot Sauce Co. to launch their own variety of hot sauce.

“It’s a real pleasure to work with Al and Heartbeat Hot Sauce Co.,” the band states. “Everything they make is world-class and we hope you guys enjoy our special edition flavor. Do enjoy with beer, BBQ, and heavy fucking metal.”

“As fans of In Flames since the ’90s, when the opportunity to collaborate was proposed there was no questioning it,” the brand adds. “So many comparisons can be drawn between metal and hot sauce, with the two parties involved here this is a match made in heaven — or hell! This was the perfect opportunity to take our signature Red Habanero sauce and crank the heat up to hit as hard as the band does. In Flames are veterans of the metal world and we couldn’t be more proud to put this product together with them. Approach this one with caution!”

The sauce that started it all has been reworked to bring some serious heat, enough to match the power and intensity of the mighty In Flames! This collaboration was born from the shared love of heavy metal and hot sauce, two things that have so much in common the brand couldn’t resist bringing them together.

Heartbeat has taken their original Red Habanero hot sauce and dialed up the intensity with a generous dose of peppers, matching its bold flavors with a now equally bold amount of heat.