New album is due this fall
Grammy Award-nominated, 13+ billion streaming superstar Gucci Mane and multi-platinum rap icon Lil Baby team up for Gucci’s latest single “Bluffin” via Atlantic Records/The New 1017 Records. The single is accompanied by a companion visual shot in Las Vegas and is available for streaming. Arriving alongside the single and visual is the official pre-order launch and announcement of Gucci’s forthcoming album, Breath Of Fresh Air, scheduled to release on October 13th.
“I lead by example and help everybody get money…had to bet on myself and make nothing to something…” the rapper shares.
“Bluffin” marks Gucci’s fourth single release of 2023 and will be included on the upcoming album. The single follows previously released “Pissy” featuring Roddy Rich and Nardo Wick which has now garnered over nine million US streams and more than two million YouTube views to date. Prior to these, Gucci also released “06 Gucci” featuring DaBaby and 21 Savage which now boasts more than seven million US streams and six million views to date. Gucci kicked off this year with “King Snipe” featuring Kodak Black and it has now garnered over 20 million US streams and 17 million views to date.
Currently boasting over 13 billion global streams and more than 3.4 billion official views on YouTube, Gucci Mane wrapped up 2022 with his latest New 1017 compilation, So Icy Boyz: The Finale, available via Atlantic Records/The New 1017 Records. The 24-track collection sees Gucci joined by some of the most recent members of The New 1017 roster, including KATO2X, Li Rye, Mac Critter, Sett, And TLE Cinco, along with features from such certified R&B/hip-hop superstars as Jeremih, Trey Songz, 2 Chainz, and OJ Da Juiceman. Among the anthology’s undeniable highlights are such bangers as Gucci’s “Met Gala Remix” featuring Offset, Sett, Mac Critter, KATO2X, Li Rye’s “Too Many” featuring Gucci Mane, and TLE Cinco x Gucci Mane’s “Hitting,” all of which are joined by companion music videos streaming now via the official Gucci Mane YouTube channel.
Widely regarded as one of the most influential rappers of the past decade, Gucci Mane has more top 10 albums on Billboard’s Top Rap Albums chart than any other hip-hop artist in history. Along with new releases from Gucci Mane himself, the seasoned A&R has taken his eye for the next big thing to his own record label, The New 1017, in partnership with Atlantic Records. The New 1017 showcases Gucci’s platinum-certified A&R skills with a roster that includes BiC Fizzle, Big Scarr, BigWalkDog, Enchanting, Foogiano, Hotboy Wes, KATO2X, Li Rye, Lil Zay, Mac Critter, Pooh Shiesty, Sett, and TLE Cinco.
