Co-created content campaign kicks off in June 2023
Halsey lit up the stage at The Game Awards last night (Thurs, Dec 8th) to announce the June 6, 2023 release date of Blizzard Entertainment’s Diablo IV. Their fiery performance of “Lilith” marked the beginning of co-creating content with Blizzard to support the lead-up to the launch of the highly anticipated title.
“As soon as Diablo IV was announced, I knew I wanted to be a part of the lead-up and launch. Lilith is such an influence on my own art and has informed so many characteristics of my alter-ego. My family has spent many hours together in Sanctuary over the years, so I am here as a fan and as a collaborator,” Halsey states. “The Game Awards performance for the launch date announcement is just the beginning of what Blizzard Entertainment and I have in store. A lot of exciting things coming for Halsey fans, Diablo fans and the crossover; waiting for Lilith’s embrace.”
“It’s so exciting to collaborate with a talented artist who has loved Diablo for years, and we can’t wait to continue working with Halsey to support the launch of Diablo IV,” adds Rod Fergusson, General Manager of Diablo at Blizzard Entertainment. “Together, Halsey and the Diablo team will bring the relentless battle between angels and demons to the world as they invite everyone to join us in the most brutal vision of Sanctuary to date.”
Halsey has amassed more than 31 billion combined global streams to date, including more than 12.5 billion US streams, and sold nearly 17 million adjusted album units worldwide. Her latest album, If I Can’t Have Love, I Want Power, was released in August of 2021, was produced by Trent Reznor, and was nominated for a Grammy this year. Halsey continues to push creative boundaries, exerting an influence and impact beyond music. Her first book, I Would Leave Me If I Could: A Collection of Poetry, debuted on The New York Times Best Sellers list in November 2020.
