Event takes place at Chicago’s United Center
Ice Cube is celebrating the 50th anniversary of hip hop during the opening BIG3 game this Sunday (June 25th) in Chicago. The three-on-three basketball game returns to the United Center with star-studded performances and jaw-dropping appearances. Paying homage to the golden jubilee of hip hop, the event will surpass your average sporting entertainment, transforming into a celebration of cultural milestones. With Chicago’s very own Twista, Do Or Die, Crucial Conflict, and Shawnna gracing the stage, the atmosphere will pulsate with the timeless essence of the groundbreaking genre’s 50th anniversary.
“Our fans don’t just come for games, they come for the full BIG3 experience, on and off the court,” Ice Cube shares. “We have persevered for six seasons against all odds and expectations – even through COVID-19 – because we have the most skilled players, innovative partners, the best venues, and most importantly, the best fans in sports. We will continue to break barriers and bring in viewers by providing the best sports experience of the summer all season long.”
Tickets start at $25 and are available through Ticketmaster.
The BIG3 league, founded by producer, actor, and artist Ice Cube, has quickly become the hottest growth property in sports. The summer three-on-three tour tips off Sunday, June 25th, extending nine weeks with games in Chicago, Dallas, New York, Memphis, Miami, Boston, DC, Charlotte, and Detroit. All-Star and Championship Games will take place across the pond in London, England, on August 26th.
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