Band will perform free show from Treasure Island, CA
On January 7th, the College Football Playoff National Championship Presented by AT&T will kick off in Santa Clara, CA to determine the best team in college football. In a tradition that began last year, ESPN has planned a special half time performance – this year featuring the No. 1 streaming group of 2018 – KIDinaKORNER/Interscope Records recording artist Imagine Dragons. The band will perform live from Treasure Island, located in the San Francisco Bay.
The special performance will be free for fans and will require passes in order to access Treasure Island. Details to secure those passes will be shared closer to the event. Imagine Dragons’ performance will be integrated into halftime of ESPN’s telecast of the College Football Playoff National Championship.
The band will perform several songs including tracks from their latest album Origins. Imagine Dragons’ appearance at the national championship game builds upon a season-long collaboration between ESPN, Interscope Records and Universal Music Group Nashville, wherein the band’s No. 1 song “Natural” served as ESPN’s college football anthem. Additional artists from the label were incorporated into ESPN’s college football programming, promotion and games throughout the season.
Last year ESPN featured another Interscope artist, Kendrick Lamar, at the inaugural College Football Playoff National Championship Halftime Performance from Atlanta’s Centennial Olympic Park. That game, which featured Alabama defeating Georgia in overtime, had 29.9 million viewers, making it the second most watched cable presentation ever.