Band kicks off sold out Happiness Begins Tour
Maintaining momentum for the biggest comeback of the decade, Jonas Brothers unveil the music video for their latest single “Only Human” today.
This week, the group announced a YouTube watch page would launch at 10 am ET Tuesday (Aug 13th), featuring a countdown clock and chat with the band, followed by the exclusive worldwide premiere of the official video for “Only Human” at 1 pm ET. The video also saw broadcast premiers with MTV Live, mtvU and the iconic Times Square Viacom billboards.
Directed by Anthony Mandler, who also directed the band’s videos for “Sucker” and “Cool,” the video evokes an eighties throwback vibe as Jonas Brothers perform to a packed audience, crooning into vintage microphones and kicking old school dance moves.
The video release comes as “Only Human” heats up at radio, quickly ascending both the Hot AC and Top 40 chart- where it is already Top 15.
This week, the band took home two 2019 Teen Choice Awards for “Artist Of The Decade” and “Choice Summer Group.” The band also received four nominations at the 2019 MTV Video Music Awards taking place on August 26th, 2019 in Newark, NJ. The nods include “Video of the Year,” “Song of the Year,” and “Best Pop” for “Sucker” as well as “Artist of the Year.”
Speaking to the widespread success, “Sucker” also achieved a platinum certification from the RIAA.
Recently, Jonas Brothers ignited their sold out Happiness Begins Tour in Miami with an explosive performance. Joined by special guests Bebe Rexha and Jordan McGraw, the jaunt canvases North America through the end of the year. Check out the full itinerary below.
Happiness Begins became the third No. 1 album of the Jonas Brother’s career and first release since 2009. This No. 1 bow represented a landmark moment for the group and pop at large as they retain the place at the top of the charts they claimed a decade ago. Jonas Brothers achieved the biggest sales week of 2019 for an album. Not to mention, Happiness Begins generated a greater total consumption of more than the rest of the Billboard 200’s Top 10 combined!
A global success, the album also landed at No. 1 in Canada, with additional career high debuts in countries including UK, Australia, Germany and the Netherlands and more.
These achievements solidified Jonas Brothers’ return as the biggest pop moment of 2019.
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.