The performance picked up four nominations
The Apple Music Super Bowl LIX Halftime Show Starring Kendrick Lamar has earned four Emmy nominations as part of the 77th Emmy Awards. The acclaimed show became the most-watched halftime performance of all time in February 2025, drawing an eye-popping 133.5 million viewers. It was produced by Roc Nation and Jesse Collins Entertainment.
The record-breaking show scored nominations in Outstanding Variety Special (Live), Outstanding Directing For a Variety Special, Outstanding Music Direction, and Outstanding Choreography (Variety/Reality).
“These four nominations are a testament to the collaboration between all involved in making this performance a reality,” Roc Nation CEO Desiree Perez states. “Kendrick’s show truly became a cultural moment that elevated the halftime show to new heights. We’re so proud and thankful to Roger Goodell for his continued trust and partnership.”
Lamar’s Super Bowl LIX Halftime Show performance featured special guest performers and appearances, including SZA, Samuel L. Jackson, Mustard and Serena Williams.
The Emmy recognition underscores Roc Nation’s longstanding success in curating game-changing Super Bowl Halftime performances for the NFL and comes after the organization executive produced Usher’s dazzling performance in 2024.
