The rapper closes the year with a huge charity donation
Atlanta-based Grammy-nominated rapper Latto gives back to her community at her third annual Christmas In Clayco event for her Win Some Give Some foundation. The global superstar donated over $500k worth of gifts, some through donations or sponsorships from brands such as UGG, Savage x Fenty, Apple, Liquid Death, Wingstop, Wrap Snacks, Halls, Camille Rose and more. The event comes a few days before her official “Latto Day” on December 18th proclaimed by the county, who also honored her with the key to city as well.
With over one billion streams worldwide across all platforms and accolades continuing to rack up from her success, it’s clear that Latto has set the stage to become a global superstar. The release of her hit RIAA-certified three-times platinum single “Big Energy” in September 2021 has made Latto inescapable. She went on to make history with the single as the first female rapper to ever have a No. 1 record at pop, rhythm and urban radio with the same single. Overall, she’s also the first female artist in 12 years to accomplish this feat, joining the company of Rihanna (“Rude Boy”), Alicia Keys (“No One”), Beyoncé (“Irreplaceable”), Mary J. Blige (“Be Without You”) and Mariah Carey (“We Belong Together”), the last five to previously achieve this.
Since then, she has won various awards including Best New Artist at the 2022 BET Awards, Best New Artist at the 2022 People’s Choice Awards, Variety Hitmakers Breakthrough Artist Honoree, 2023 Billboard’s Women in Music Powerhouse Award, Song of the Summer for “Seven” with Jung Kook at the 2023 MTV VMA Awards, and Best Female Hip-Hop Artist at the 2023 BET Awards. In addition to all the awards Latto has racked up over the past few years, she was also nominated at the 2023 Grammy Awards for Best New Artist and Best Melodic Rap Performance for “Big Energy (Live).”
Latto just wrapped a summer festival run in Europe that included Wireless Festival in London, Roskilde Festival in Denmark, Rolling Loud Germany, and more. She also attended Milan Fashion Week where she went to various shows including Robert Cavalli, Etro, Blumarine, Diesel and GCDS. With the release of her latest singles and collaborations plus working on her next album, the next chapter of Latto’s career will have more new music, more vibrant visuals and more big energy from The Biggest.
