The event will take place on June 1st at London’s Wembley Stadium
Pepsi and UEFA are excited to announce that legendary rock musician Lenny Kravitz will headline the UEFA Champions League Final Kick-Off Show presented by Pepsi and executive produced by Live Nation Entertainment on June 1st in London’s Wembley Stadium. This is the eighth year that Pepsi and UEFA will mark the final with its eagerly anticipated curtain raiser, and the event is set to be an unforgettable experience just minutes ahead of the biggest final in the club football calendar.
The Grammy Award-winning artist, known for his dynamic stage presence and iconic hits, has been captivating audiences for decades with his genre-defying sound and magnetic stage presence. Kravitz, who recently received a star on the Hollywood Walk of Fame, has been hard at work crafting his highly anticipated upcoming album, Blue Electric Light, which is already generating buzz among fans and critics alike ahead of its launch on May 24th, just one week before the UEFA Champions League Final Kick Off Show presented by Pepsi.
Pepsi has released an energetic short film to further build hype for the highly anticipated performance. In the film, we hear the unmistakable echoes of the UEFA Champions League anthem being whistled as Lenny Kravitz slowly walks down a tunnel, paintbrush in hand, covering the walls in Pepsi Blue…. before walking out onto the hallowed turf of Wembley Stadium. We see the rockstar strut past the majestic UEFA Champions League trophy, before stepping out onto the hallowed turf of the stadium, when the camera suddenly pans out to reveal a blue, painted mural of his face covering the pitch and a pulsating stadium, preparing London for the ultimate show.
“I’m really looking forward to my performance for the UEFA Champions League Final Kick-Off Show presented by Pepsi in London, a city which holds a special place in my heart,” Kravitz shares. “It’s going to be such an exciting event ahead of a final that means so much to so many. We can’t wait to show you all what we have in store.”
Once more, Pepsi and UEFA have marked the UEFA Champions League final with a momentous music performance showcasing the world’s most iconic artists and uniting football and music fans through one compelling entertainment spectacle; this year brought further to life with the involvement of Live Nation Entertainment as the executive producer of the Kick Off Show by Pepsi. Live Nation Entertainment will lead talent procurement and creative development with Lenny Kravitz.
The UEFA Champions League Final Kick-Off Show presented by Pepsi will air in over 200 countries and territories globally via local TV outlets and YouTube, just minutes before the stand-out fixture of the club football calendar and commences and is the embodiment of Pepsi’s Thirsty For More global platform.
