The new figures honor her most iconic looks from Taylor Swift | The Eras Tour
Global entertainment brand Madame Tussauds unveils its biggest figure launch, creating 13 new Taylor Swift wax figures. The figures, launching in 13 cities across four continents, will make guests feel as if they’ve stepped on stage at Taylor Swift | The Eras Tour.
This simultaneous multi-figure launch is the most ambitious in Madame Tussauds’ 250-year history, reflecting Swift’s standing as one of the most influential and enduring artists of the 21st century. The trailblazing star recently wrapped her record-breaking Taylor Swift | The Eras Tour – selling-out 149 dates across five continents – and now Madame Tussauds marks this legacy by immortalising iconic moments from the historic tour for fans around the world.
A team of more than 40 highly skilled Madame Tussauds artists has been working tirelessly for 14 months on the exciting project, which features each of the 13 figures dressed in a unique fan-favourite look from Taylor Swift | The Eras Tour. Images and footage released reveal the Madame Tussauds figures in Hollywood, Las Vegas, New York, Orlando and Nashville celebrate five of Taylor’s most beloved album eras in show-stopping style.
Speak Now lands in Hollywood. Dressed in the lilac Nicole + Felicia embellished ballgown featuring a spectacular ombre tiered tulle skirt specially recreated by the designer for the new figure. The look is finished with a complementary blue to purple detailed bespoke Rebel microphone, the company behind the original microphone designs Taylor used during Taylor Swift | The Eras Tour.
Fearless takes center stage in Las Vegas. The gold-fringed Roberto Cavalli mini-dress worn throughout Taylor Swift | The Eras Tour was specially recreated by the designer for this new figure and is accompanied by crystallized Christian Louboutin knee-high boots, donated by the fashion house, and a matching gold-to-black glittered bespoke Rebel microphone.
Midnights is the headline act in New York City. The multicolored tinsel jacket, midnight blue Zuhair Murad embellished playsuit with fringe detailing, matching garter and matching crystallized boots have all been recreated by the talented Madame Tussauds studio artists, accessorized with a midnight blue glittered bespoke Rebel microphone.
Reputation leads the way in Orlando. Dressed in the iconic black sequined Roberto Cavalli catsuit with red snake embellishment detail and matching Roberto Cavalli boots, recreated especially by the fashion label, this look has been a staple across the Taylor Swift | The Eras Tour. The look is complete with matching bespoke Rebel microphone.
Evermore takes up residence in Nashville. Taking inspiration from Taylor Swift’s | The Eras Tour’s Nashville performance, the new figure is styled in a replica of Etro’s enchanting floor-length mustard colored dress. The look is finished with matching bespoke Rebel microphone.
The launch marks the biggest undertaking by Madame Tussauds since unveiling seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011. Rolling out across the world-famous entertainment brand’s global estate, the new figures will appear in the Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando, and Sydney attractions, with a touring figure kicking off its residency in Shanghai.
Ain’t it funny? Rumours fly! TAYLOR SWIFT… 13 new figures, launching in 13 cities across 4 different continents this summer 🤍🕰️ 💘🧣 pic.twitter.com/bq2rMCtDMq
— Madame Tussauds USA (@TussaudsUSA) July 23, 2025
