THE GROUP PARTNERS WITH STARBUCKS AND SPOTIFY FOR ‘GIVE GOOD’ CAMPAIGN
In February of this year, Metallica announced the formation of their All Within My Hands Foundation, which is dedicated to assisting and enriching the lives of the members of the communities by supporting workforce education, the fight against hunger, and other critical local services. This week, the band has launched the website, allwithinmyhands.org to keep fans up to date on the foundation, new activities, and the specific causes being supported. Fans can sign up for the e-mail list to receive updates.
To celebrate the launch of the new website, as part of their “Give Good” campaign Starbucks and Spotify are donating $1 million to be divided between All Within My Hands, Chance The Rapper’s Social Works, and Lady Gaga’s Born This Way Foundation. To commemorate the partnerships, limited edition gift cards featuring each artist will be available at 8,000 Starbucks stores throughout the U.S. while supplies last.
Metallica have long taken pride in giving back to their community and have played at many benefit concerts over the years, including the Bridge School Benefit Concerts (appearing three times), the MusiCares MAP Fund benefit concerts, Live Earth, Global Citizen, and most recently Band Together Bay Area. The band has donated proceeds from ticket sales and album releases to various charitable organizations, including Fondation de France’s Give For France and Gilda’s Club NYC. Additionally, Metallica has met extensively with Make-A-Wish participants and supported local food banks around the world. Lastly, the band launched a partnership with Crowdrise encouraging fans to donate through their site for the chance to win tickets, meet and greets, access to pre-show parties and snake pit passes, and more.