The line honors the band’s 1994 album
Nine Inch Nails has teamed with Dr. Martens for a shoe line celebrating the 30th anniversary of the band’s 1994 album, The Downward Spiral. The line is described as a “collection comprised of three hard-hitting silhouettes incorporating industrial design references” featuring three designs with premium backhand and smooth leathers.
The 8-eye 1460 boot in a stark black and white design from the album’s iconic artwork. The 3-eye 1461 shoe in black with a “Crystal Teeth” design from the album. The extra tall 10-eye 1490 boot was inspired by the band’s uninhibited live shows where they would cover themselves in cornstarch for a decayed, post-apocalyptic aesthetic. A special edition 1490 boot embossed with the album art will be gifted to select fans and not be available for purchase.
“This collaboration just makes so much sense,” the band’s creative director John Crawford shares. “Not just because of the countless fans I’ve seen wearing Dr. Martens at NIN concerts over the years (myself included), but because NIN and Dr. Martens are both known for rejecting convention and expectation in favor of innovation, with their distinctive ability to transcend genres and styles in a way that unique to each person who experiences them. The goal was always to make this collection feel as authentically Nine Inch Nails as possible, and I believe through close collaboration with the team at Doc’s we’ve succeeded in that.”
Dr. Martens says the collection is “a physical response to Nine Inch Nails’ visceral, ground-breaking album” that “transcends genres through an exploration of the bleakest themes and yet manages to reject nihilism for hope.”
The shoes will be available starting on Friday, July 19th via the Dr. Martens website.
