The album will be released this fall via Motown Records
Offset has scheduled October 13th as the date for Set It Off, his new album via Motown Records. It’s the rapper’s first solo studio album since 2019’s acclaimed Father of Four, which marked his solo debut. In celebration, he shares his fierce, infectious new single, “Fan,” which was recorded with producers Aaron Bow, FNZ, Teddy Walton, Thank You Fizzle and Thurdi.
“I’ve been working on this project for over two years now. This season is personal for me. It marks a new chapter in my life,” says Offset. “I feel like Michael Jackson coming from a successful group breaking records to superstardom on my own. This body of work is healing for me and a letter to my fans and supporters.”
Set It Off will be available in a variety of formats, including CD, 2 LP black vinyl, the Offset webstore exclusive red vinyl, Spotify exclusive olive green vinyl, and four different box sets. Offset, an executive producer and co-signer on HBO’s The Hype, has teamed up Denim Tears founder Tremaine Emory to design an official Denim Tears collection to accompany the album.
In the official “Fan” video, which he directed, Offset pays homage to Michael Jackson. In the opening scene, Offset is walking with his girl – played by Paige Hurd (Power Book II: Ghost, Tyler Perry’s The Oval, Everybody Hates Chris) – and, as they reach her home, their conversation takes a painful turn. Offset goes through some nightmarish changes as the streets erupt with unrest. Twitch star/streamer Kai Cenat and Twitch star Fanum also appear in the video, which was shot in Los Angeles. In addition to directing, Offset also served as executive producer on the video, which was produced by J3K Logistics, his production company.
“Fan” comes on the heels of the album’s first single, “Jealousy” featuring Cardi B, which was featured on the biggest hip hop playlists upon release, across all major DSPs. The single has amassed over 60 million combined global streams while views of the accompanying video have surpassed 17 million. “Ric Flair Drip,” his recent collaboration with 21 Savage and Metro Boomin, has now surpassed one billion streams on Spotify.
