Punk legends partner with El Segundo Brewing Company
Southern California punk legends Pennywise have partnered with independently owned El Segundo Brewing Company in LA’s South Bay to release Unknown Road craft beer, named for the band’s landmark sophomore album. The refreshing and drinkable golden ale has an ABV of 5% and is available now in select Southern California stores, bars and restaurants, with expanded distribution planned in the coming months. Pennywise presents Unknown Road is available in 16 oz. cans and on draft.
“Hey what’s up people? After a long search, we have found the perfect brewery to partner with on our new beer, Unknown Road,” shares Pennywise’s Fletcher Dragge. “Our good friends at El Segundo Brewing have created the perfect beer for those long summer days that roll into a good night. Best when served ice cold!!”
It’s no surprise that this search led Pennywise to El Segundo Brewing Company in their own back yard. For Pennywise, friends have always been family, and their South Bay home not just a beach community with a rich punk-rock history, but also a way of life. If the flavor of Pennywise could be captured in a beer, it had to happen here.
“This is a really fun collab and we’re stoked that Pennywise wanted to work with us on it,” adds El Segundo Brewing Company Owner/Brewer Rob Croxall. “They said they wanted an ‘all day drinker,’ and for that you don’t want something that’s too hoppy like an IPA, you really want a malt driven ale, basically ‘beer flavored beer.’ It’s a classic style that matches perfectly with a legendary South Bay band.”
The Unknown Road can label graphic pays tribute to the band’s album of the same name, featuring album cover art, lyrics from the title track, as well as a QR code linking to an instrumental version of “Unknown Road.”
Recently, Pennywise fans got an early taste of their Unknown Road craft beer when it debuted at the band’s six epic sold-out shows at Southern California’s Garden Amp. For the first time ever, Pennywise performed their first five albums in full (one per show), and then added a sixth show as a bonus for fans. The beer was an instant hit, selling out all six nights.