Event returns to Virginia Beach

Pharrell Williams has announced the return of his acclaimed Something in the Water, a multi-day music festival, art and cultural experience, to his hometown of Virginia Beach from April 28-April 30, 2023. The event will continue its mission to unite communities, celebrate diversity and empower everyone from the youth to small business owners.

“The demand for the festival in Virginia Beach and The 757 – among the people – has never wavered. If anything it has only intensified,” Williams says. “College Beach Weekend continues every year and the city of Virginia Beach leaders have been eager to reconcile and move forward. The environment is finally optimized for return and the announcement will delight everyone – from HBCU students across the eastern USA to the hundreds of small businesses who will play a role in the festival to the cities within the region and neighborhoods that will serve as hosts. I need to come back home. There is a pervasive feeling by almost everyone that the festival belongs in Virginia Beach, and the time is right to bring it back.”

Full line up and details to be announced soon. Three day passes will be on sale at somethinginthewater.com on November 5th at noon ET. The festival is produced by Live Nation and IMGoing.

On Saturday, November 5th from 10 am until 5 pm, Virginia residents will be able to purchase passes for April 28-30th at a special in-person Locals Only presale at the Veterans United Home Loans Amphitheater at Virginia Beach Box Office. Passes can be purchased in-person at the box office with a government-issued ID while supplies last. Fees are waived for the in-person purchase with a two pass limit per person.

Something in the Water’s mission is to unite the community and celebrate the diversity and magic of Virginia Beach. It is an opportunity to bring the best of what Williams has encountered around the world back to his hometown. The weekend celebrates opportunity and the chance to empower everyone from the youth to the small business owners. The annual event has created a legacy highlighting the pillars that Williams is so personally passionate about shining a light upon and celebrating his hometown community. The weekend aims to give back to the community that he so passionately supports. Musicians, students, artists, activists and more will converge on Virginia Beach to activate and amplify, collaborate and co-author, shift and shape the future.

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