Citi and Live Nation Once Again Provide Cardmembers with Access to Intimate Performances at the Hollywood Palladium
Citi Sound Vault, the ultra-exclusive live music experience – only for Citi cardmembers – is returning to Los Angeles during one of the biggest weeks in music, traditionally only open to industry insiders. From February 7-10th, Citi Sound Vault, powered by Live Nation, will once again bring music’s biggest artists known for selling out arenas and stadiums – including P!NK, Muse and Chris Stapleton – into the iconic Hollywood Palladium to provide fans with incredible access to intimate performances.
A full schedule of events for Citi Sound Vault at Hollywood Palladium is as follows:
- February 7th: P!NK, 2019 Grammy Award Nominee, Best Pop Vocal Album; won over 100 industry awards, including three Grammys, seven MTV Video Music Awards and two Billboard Music Awards.
- February 9th: Muse, won over 50 industry awards including two Brit Awards for “Best Live Act” and two Grammy Awards for “Best Rock Album.”
- February 10th: Chris Stapleton, five-time Grammy Award recipient and this year is nominated for three Grammy Awards including, “Best Country Album,” “Country Solo Performance” and “Pop Duo Group Performance.”
“This will be my first time performing at the Hollywood Palladium – I’m so excited to connect with fans in such an iconic, intimate setting,” states P!NK.
During the week, Citi and Live Nation will deliver even more coveted cardmember access by teaming up with renowned artist Trevor “Trouble” Andrew to launch an exclusive, limited edition black and gold Citi Sound Vault capsule collection inspired by the experience.
The collection will launch on February 7th via a pop-up experience, within the walls of the Hollywood Palladium. Citi cardmembers who purchased tickets to one of the three Citi Sound Vault shows will have the opportunity to purchase items from the collection. Net proceeds from all sales will benefit Musicians on Call, a non-profit organization that brings live and recorded music to the bedsides of patients in healthcare facilities.
“This collection brings Citi Sound Vault to life for cardmembers and enables them to take the incredible experience forward and relive it through fashion for years to come,” says Trevor Andrew.
Rounding out the week, Citi Sound Vault presents The Roots Jam Sessions, a star-studded, invite only event taking place February 8-9th. There will be a limited allotment of tickets exclusively for Citi cardmembers. For over a decade, The Roots have hosted one of the most anticipated and dynamic events during the biggest week in music. Every year, music’s best and brightest – newcomers and icons alike – pop up unannounced to jam with the band and treat their audience to intimate, one-of-a-kind performances. The showcases bring some of the biggest names in music to the audience and previous performances have included Miley Cyrus, John Legend, Lenny Kravitz, Ed Sheeran and more.
“Through our Citi Sound Vault platform in Los Angeles, we’re once again bringing our cardmembers front and center during one of the most exciting weeks in music,” states Jennifer Breithaupt, Global Consumer CMO, Citi. “And this year, we’re thrilled to take cardmember access even further through a capsule collection by famed artist Trevor Andrew, enabling fans to celebrate the experience through fashion.”
“For the past ten years we have worked closely with Citi to create personalized experiences for their cardmembers by leveraging the amazing power of live music,” recalls Darin Wolf, Executive Vice President, Live Nation. “Citi Sound Vault has set the bar on how to cultivate a once-in-a-lifetime experience for fans by combining access and exclusivity to incredible artists across the board.”
Through January 27th at 10 pm PT, Citi cardmembers who would like to attend the Hollywood Palladium shows can register to unlock access to tickets via Verified Fan. On January 29th at 10 am PT, fans that have received a unique code will have the chance to search for and use their Citi card to purchase tickets for performances.
Citi Sound Vault is a curated platform exclusively for Citi cardmembers to access unprecedented music experiences across the U.S. Eminem, Katy Perry, Childish Gambino, Luke Bryan, Metallica, Sting, and The Chainsmokers are just some of the artists who have taken part in bringing this once-in-a-lifetime access to fans.
Citi and Live Nation – the world’s largest live entertainment company – have a longstanding relationship that is focused on providing fans with more access to their favorite artists and providing next-gen experiences. Together, Citi and Live Nation continue to deliver unrivaled experiences for fans.