The channel launches in 31 US markets
ROXi, the world’s first fully interactive TV music channel, powered by FastStream Interactive, and media company Sinclair, has announced a strategic partnership which brings ROXi’s music channel to 31 US TV markets, with additional US markets launching later this year. Pearl TV will assist with the rollout of ROXi in non-Sinclair markets and continue to provide support on technical standards.
ROXi’s interactive channel delivers easy, frictionless, and free access to music videos on demand, on NextGen-enabled televisions with an interactive app-like experience, without user accounts, passwords, or subscriptions.
Consumers tuning into the ROXi TV channel will discover interactive features previously unavailable on broadcast television. Viewers can skip through music videos TikTok style – or search for any artist, song, mood, or genre – all instantly, with their TV remote from ROXi’s catalogue of 100 million licensed songs, in partnerships with Universal Music Group, Sony Music Entertainment, Warner Music Group, and Merlin. The comprehensive catalogue comprises both original music videos and virtual music videos.
“ROXi is expanding what’s possible on broadcast television, and this partnership brings an interactive music experience to viewers in a simple, accessible way—no apps, logins, or subscriptions required. It’s a clear example of how NextGen TV enhances the broadcast experience,” states Skip Flenniken, VP & GM, Technology Business Development, Sinclair.
ROXi is powered by FastStream, the award-winning interactive TV platform technology from FastStream Interactive, which leverages NextGen TV (ATSC 3.0), the next-generation broadcast TV standard. FastStream was recognized with Best of CES and Best of Show Awards at CES and NAB, respectively, when demoed in Las Vegas last year.
“More than 40 years after MTV first hit American TV screens, ROXi is revolutionizing the way we experience music on TV in the US, turning the TV into a musical hub for the American family again,” adds Rob Lewis, CEO of FastStream Interactive. “This isn’t just a music channel, it’s a game-changer for television. ROXi is just the beginning, we’ll be launching multiple non-music TV channels, ushering in a new era of interactive TV across America.”
The U.S. rollout is supported by the national broadcast business group Pearl TV.
ROXi TV is currently available in Albany, NY, Baltimore, MD, Birmingham, AL, Buffalo, NY, Charleston, SC, Cincinnati, OH, Columbus, OH, Dayton, OH, Des Moines, IA, El Paso, TX, Flint, MI, Fresno, CA, Green Bay, WI, Greensboro, NC Greenville, SC, Las Vegas, NV, Minneapolis, MN, Mobile, AL-Pensacola, FL, Nashville, TN, Omaha, NE, Pittsburgh, PA, Portland, ME, Raleigh, NC, Rochester, NY, Salt Lake City, UT, San Antonio, TX, Seattle, WA, Syracuse, NY, Washington, DC, West Palm Beach, FL, and Wichita, KS.
