Sabrina’s Brown Sugar Shakin’ Espresso is available starting on New Year’s Eve
On December 31st, Dunkin’ teams up with Sabrina Carpenter to introduce Sabrina’s Brown Sugar Shakin’ Espresso, a limited-time, handcrafted iced beverage combining Dunkin’s bold espresso, brown sugar notes, and oat milk, shaken to perfection. The result is a deliciously frothy, sweet sip ready to kick off 2025 in style. The launch is celebrated through Dunkin’s playful new ad campaign, Shake That Ess’, starring the espresso expert and bringing Sabrina’s burst of personality and trademark humor into the Dunkin’ cinematic universe.
To celebrate, Dunkin’ is debuting its ad campaign, Shake That Ess’, capturing the same fearless energy that took Sabrina Carpenter’s smash hit “Espresso” to the top of the charts this year. Created in partnership with Artists Equity, Ben Affleck’s and Matt Damon’s company, and directed by Dave Meyers, the ad unfolds at a vibrant launch party for Sabrina’s Brown Sugar Shakin’ Espresso. There, Sabrina surveys a lively room with an eccentric cast of characters—all enthusiastically shaking their ess’. As the catchy beat of “Espresso” plays in the background, the contagious act of shaking their drinks mirrors the real-life craftsmanship behind the frothy perfection of Sabrina’s Brown Sugar Shakin’ Espresso.
True to her reputation as a trendsetter, Carpenter brings her flair to the party, reacting with charm to the amusing antics of her fellow partygoers. The cheeky spot nods to both the star’s signature boldness and the brand’s playful sense of humor. Together, there’s no better match than Dunkin’ and Sabrina – a collaboration that’s as fun and dynamic as the drink itself. Fans can stay tuned for more footage rolling out on Dunkin’s social channels in the weeks ahead.
