Sam Fender shares ‘I’m Always on Stage’

The reflective new track is available now

Sam Fender shares his new single, the reflective “I’m Always on Stage,” via Interscope Capitol. The track is lifted from the deluxe version of People Watching, available on December 5th via Capitol Records. Including eight new tracks, the deluxe version will also be released on CD and vinyl.

“I’m Always on Stage” was originally featured on the limited edition, vinyl-only release for the Record Store Day EP Me and The Dog. All four tracks from that original release are featured on the deluxe album.

On November 15th, the concert film Live at London Stadium premiered online with “I’m Always on Stage” playing over the end credits.

Live at London Stadium captures the recently crowned Mercury Prize winner at the very top of his game, performing to over 80,000 jubilant fans last summer and featuring the first live performance of “Rein Me In” alongside Olivia Dean.

Directed by Toby L & Kit Monteith and produced by Up The Game (Blur, Olivia Rodrigo, Liam Gallagher), the film showcases the enormity of this occasion as one of the UK’s most important artists returns to the capital for one night only.

Fender concludes his 2025 tour in Australia with three remaining shows.

Buddy Iahn
Buddy Iahn