The anonymous artist unveils latest single
Earlier this year, an enigmatic voice appeared on TikTok with no face, no story, and no warning. A grainy clip titled “You and I” immediately captured listeners, sparking speculation that it was a secret release from Frank Ocean or Daniel Caesar. Instead, it introduced Self-Proclaimed Narcissist, a faceless artist whose music speaks louder than any image ever could.
Now he returns with “Sweetest Thing,” a fan-demanded single that builds on his signature mix of intimacy and intrigue. Driven by warm, emotive guitar production, the track conveys longing, devotion, and quiet obsession, revealing a world SPN unveils slowly, hauntingly, and with playful precision.
The release is accompanied by a music video that deepens the mystery. A preview of the video was shared with some of SPN’s most devoted fans ahead of the release, giving them a first glimpse into his secretive world. The visual follows a woman dancing around her house, listening to the song on an old school Walkman as she cleans and sings along. Later, she pulls up to SPN in her car. They share a fleeting, intimate moment, yet his face remains hidden. Clever camera angles and reflections reveal just enough to keep the mystery alive.
Self-Proclaimed Narcissist continues to cultivate a cult-like following while remaining unseen. Every release unfolds like a new clue, every visual a new layer, and while no one knows who he is, everyone connects deeply with the raw emotion of love and longing in his music.
