Partnership seeks to transform the online entertainment industry

Snoop Dogg has teamed with Roobet, the pioneering entertainment brand and one of the world’s fastest-growing crypto casinos, to seek to transform the online entertainment industry. The partnership will bring together the rapper’s vast global reach and industry expertise with Roobet’s innovative technology and eye for the crypto frontier. As a well established denizen of the metaverse and collector of digital real estate, the partnership represents Snoop’s latest venture into the web3 space.

“Turns out, I’ve been a kangaroo this entire time,” states Snoop Dogg. “These guys are doing something different. This partnership just feels natural, and we’re going to blaze a trail for the future of online entertainment. I been sayin’ Roooooo for a long time now – they bring the ultimate player experience, we share the love of doing new things, and we care about our fans – so together we’re gonna change the game and do it better than it’s ever been done.”

“Since day one, our mission has been to push the boundaries of what a gaming brand can be, and Snoop’s a real visionary,” adds Roobet co-founder Matt Duea. “Together, we’re going to truly revolutionize the online entertainment experience. Our community means everything to us, and we’re committed to providing them with the most exciting and immersive online casino experience out there. With Snoop by our side, the future of digital entertainment is looking brighter than ever. Get ready!”

Together, Snoop and Roobet are reimagining the way the worlds of entertainment and iGaming intersect, combining Snoop’s three decades of industry expertise in show business and Roobet’s innovation and passion for pursuing fun on the digital frontier. “You already know what happens when the Dogg is on it,” Snoop adds, as this next step in his relationship with Roobet promises to shake up the industry and bring players a one-of-a-kind gaming experience.

To celebrate the partnership’s launch, Roobet and Snoop are planning loads of fun ways to get the whole community involved, including a $100,000 cash prize raffle with grand prizes including meet-and-greets, backstage passes to Snoop’s shows, exciting welcome offers for new users, and much more. Eligible participants can visit to join, or which is coming soon.

Roobet has taken the world by storm since its inception in 2019 as a pioneering lifestyle brand powered by the innovation behind blockchain technology and web3. Founded by gamers and enjoyed by crypto crusaders around the world, Roobet aims to push the boundaries of what an online casino can be while embracing the values of the next generation of players. This partnership with Snoop Dogg is testament to its commitment to delivering best-in-class entertainment experiences and blazing a trail for a new era of digital fun.

More details on the partnership and its initiatives will be announced in the coming weeks.